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This web site hooks.esva.net had the following in the homepage, "Chincoteague Island waterfowl hunting and charter fishing in Virginia." We noticed that the webpage stated " Deep sea fishing charters, bay fishing and inland fishing trips off the Eastern Shore of Virginia guided waterfowl hunting on the Eastern Shore." It also said " Chincoteague Island is protected from the Atlantic Ocean, by its neighboring barrier Island of Assateague. The fishing here is great, whether you are. Our captains, guides and crew me." The header had assateague as the highest ranking optimized keyword. It is followed by chincoteague, Deep sea fishing charters, and tuna fishing which isn't as ranked as highly as assateague. The next words hooks.esva.net used was rockfishing. stripers was included but could not be understood by search crawlers.